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The world's largest bike shop to launch its own nutrition firm

Chain Reaction Cycles has confirmed it will be expanding into the sports nutrition arena with a new brand – Natural Nutrition.

We spoke to Sean Baker, brand manager of Natural Nutrition who, while keeping tight-lipped as to details said: “We’re always listening to feedback within the sports nutrition segment and we feel now’s the right time to move into this space with something healthy, wholesome and brand-new for cyclists.”

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