Useful information

Increasing power and strength

Increasing power and strength

As an athlete your physical ability to perform is based upon your level of 'fitness' across a number of physical attributes such as co-ordination, accuracy, power, flexibility. Two attributes; strength and power are vital for many types of sport and competition. Strength is your ability to exert maximal muscular force over a short time or limited number of repetitions. Muscular endurance on the other hand is your ability to exert a less than maximal force over a longer duration or higher number of repetitions.

Fat loss & weight loss

The diet and fitness world is well known for it's hard sell and over inflated promises, where incredible results are promised in next to no time. The extreme diets often pushed by unscrupulous 'fat loss gurus' are usually deficient in the healthy fats, vitamins minerals and proteins that your body needs to stay healthy and, ironically, these deficiencies prevent the body getting and staying lean. Extreme diets lead to fast reductions in muscle mass and interfere with the body's ability to burn fuels effectively, meaning that your body is a less efficient fat burning machine and as a result you're more liable to fat gain in the long run. It's well known in the fitness industry that crash dieting is in fact one of the fastest ways to gain fat mass over the long term.


Protein is often referred to as the building block of life. Proteins are among the essential nutrients, with 20 different amino acids forming their basic structure.

Protein has a wealth of physiological functions that are important for your physical performance and health. Among other things they form the basis for the structure of the muscles, connective tissue, enzymes and hormones. They can also be used as a source of energy during exertion. As the body cannot store protein, a steady supply of protein is essential. Both animal products such as meat, fish and dairy products as well as plant-based products such as pulses and soy products can be used as sources of protein.

Muscle definition

Many athletes often don't look athletic or toned as their proportion of body fat is too high. That is why your diet plays a major role in achieving your goal. You should aim to reduce carbohydrate consumption and increase protein intake. In order to achieve your fat loss target and at the same time maintain or strengthen muscles, you should consume around 2g of protein per kilogram of body weight per day. Our products are the ideal way of absorbing good proteins without unnecessary carbohydrates.


Besides fats and protein, carbohydrates are a main energy source in our diet. When it comes to the exertion involved in exercising and playing sport, carbs provide most of the fuel for the muscles.

Our brains and nervous systems also rely on an adequate supply of carbs in order to maintain concentration and the ability to react.
Carbohydrates are mostly contained in plant-based foods such as fruit, vegetables, bread and processed cereal products. Products of animal origin such as milk also contain carbohydrates, however, in the form of lactose.

Build Muscle and size

So you have carefully planned your training, you put in the effort in the gym but have you been as rigorous with your diet and nutrition? Training is just the stimulus for muscle growth and this adaptation that you trigger must be supported by proper diet and rest. Without these things results will either be poor or non existent.

With today's fast paced lifestyles your diet can sometimes suffer, giving way to the pressures of everyday life. If you don't consume the nutrients your body needs in the recovery phase you won't be making the most of your time in the gym and will only get poor results, instead of gaining muscle you may actually even lose it!


Is there such a thing as the right diet, and is it the same for everyone? There are more recommendations and half-truths than in any other area and this often makes it difficult to choose the path that is right for you.

Of course it is not possible to make one recommendation, as people, their daily lives and their needs are too different to allow a "one size fits all" approach. There are however some basic principles, that can people can use as a guide. The more you know about physiological relationships in your diet, the better you will be at applying this knowledge to your personal goals.







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